After months of product manager surveys, analysis, and cleanup, the Productify State of Product Strategy 2025 Report is here!
It is a 27 pages of comprehensive look at how product leaders are navigating strategy in today’s fast-evolving landscape. (Download link at bottom)
Based on insights from 200+ product professionals worldwide, this report reveals what’s working when it comes to Product Strategy in 2025, what’s falling short, and what truly separates high-performing teams from the rest.
Here is a deep dive into the profiles of product managers who participated in the survey:
What the Full Report Covers
Respondent Profiles: Detailed demographics including geography, seniority, years of experience, industry sectors, and company size.
Strategic Leadership: Exploration of who leads product strategy within organizations and the implications of shared ownership versus centralized control.
Alignment and Execution: Insights on how product strategies align with company goals, frequency of strategic reviews, and challenges in execution.
Key Metrics & Frameworks: Analysis of which KPIs matter most to product teams and the strategic frameworks they deploy, such as Jobs-to-be-Done, Lean Startup, and SWOT.
Organizational Culture: Examination of product-led, sales-led, profitability-led, and other cultural models influencing product strategy.
Emerging Trends: The dominance of AI/ML, privacy regulations, and sustainability mandates shaping product planning.
Validation & Documentation: Methods used to validate high-risk strategic bets and formats preferred for documenting strategies.
Leadership and Support: Challenges in influencing executives, securing stakeholder support, and the evolving skillsets required by product managers.
Key Highlights from Report
There’s a lot in 27 pages of report (download link at bottom) , but here are some key highlights:
A significant portion of product strategies (over 45%) are owned below the executive level, promoting agility but risking fragmentation.
Only 39% of product teams report full alignment with company goals, highlighting a prevalent gap impacting strategic outcomes.
Customer focus is the most commonly cited strength at 63%, yet measurability and tracking of strategic success remain significant weaknesses for many teams.
While most strategies are reviewed quarterly, some sectors still operate on annual or longer cycles, showing diverse industry practices.
AI and machine learning are seen as critical trends by nearly 67% of respondents, though 27% still do not utilize AI in their strategic efforts.
Pilot programs are the leading approach to validating high-risk initiatives, but intuition and executive directives also strongly influence decisions.
Framework adoption is diverse, with no single approach dominating; teams tailor frameworks to their contexts.
There is a blend of optimism and skepticism among product teams regarding strategy quality, with most acknowledging room for improvement.
Download the report
Below is a Gumroad link to get access to full report. Click and get access:
The report can be downloaded for free (Just say 0$ once you open link above) , or a voluntary donation to keep Productify running :)