What is influencer marketing and how to use it

Influencer marketing is a paid or gifted partnership in which a creator promotes your product to an audience that already trusts them. The trust is the whole mechanism, and it is why a small creator with an engaged niche audience can outperform a celebrity with far greater reach. It works alongside your other marketing strategies rather than replacing any of them. Below you’ll find what influencers actually do, what they charge, how to find one who fits your brand and what to watch for before...